Leader in Brand Communications & Media Strategy, Digital Transformation Initiatives
15+ years of omnichannel communications/media strategy and execution, blend of brand and agency experience, with a track record of driving organizational change and growing teams—particularly within digital transformation initiatives
Varied Category Experience
I’ve contributed to the growth of brands across many different categories, including travel and hospitality, banking/financial services, beverage alcohol, home improvement/CPG, QSR, retail, healthcare, B2B, and many more. This includes significant time working within highly-regulated categories as well as franchise models, and understand the unique marketing and media challenges these companies must address.
Media & Comms Strategy
Close partner with brand directors and clients in translating business objectives into actionable communications plans, media strategy, and KPIs in achieving both long-term equity and short-term promotional goals. Deep media planning experience.
Digital Transformation Initiatives
Strong strategic vision & leadership, paired with practical, hands-on digital expertise. Built agency’s digital capabilities over several-year period, including paid search, programmatic/DSP, social, analytics, ad operations, and new technology.
Leading & Growing Teams
Experience leading and growing teams ranging from a single direct report to 13 people (largely subject matter experts), with a focus on coaching, empowerment, and growing talent to prepare them for future leadership roles.
Creator & Author
Founder of One Girl, Whole World, a website providing travel inspiration and trip planning recommendations.
Amazon-published author of “Epic Trip Planning 101”
